BBC ambient social media

In a bold move BBC Sport commissioned us to create an ambient campaign to promote their online rugby coverage. Rather than traditional billboards, large mobile interactive TV displays were deployed at Cardiff’s Millennium Stadium to buzz the crowd.  These screens were not only able to follow the crowds,  they actually reflected their mood.  Social media feeds from the BBC 606 fan site were seamlessly  integrated into the interactive campaign system creating a live crowd  commentary sparking lively conversations and debate.