If you can not go to the event use social media and let the event come to you. The biggest event in the agricultural sector is the National Farmers Union Conference. In order to extend audience reach we streamed the 2 day event live on the web to thousands of viewers. Taking the live camera feeds from our conference partner MCL the video was synchronised live with the speakers PowerPoint slides. The web audience were further engaged with a chat room facility which enabled the online user to direct questions at the speaker live on the podium.