» bbc persuaders http://www.persuaders.co.uk persuaders interactive Tue, 13 Apr 2010 12:57:38 +0000 en hourly 1 BBC ambient social media http://www.persuaders.co.uk/bbc-ambient-campaign.html http://www.persuaders.co.uk/bbc-ambient-campaign.html#comments Thu, 11 Mar 2010 11:14:27 +0000 admin http://persuaders.co.uk/new/?p=57 In a bold move BBC Sport commissioned us to create an ambient campaign to promote their online rugby coverage. Rather than traditional billboards, large mobile interactive TV displays were deployed at Cardiff’s Millennium Stadium to buzz the crowd.  These screens were not only able to follow the crowds,  they actually reflected their mood.  Social media feeds from the BBC 606 fan site were seamlessly  integrated into the interactive campaign system creating a live crowd  commentary sparking lively conversations and debate.

Get Adobe Flash player

 ]]> http://www.persuaders.co.uk/bbc-ambient-campaign.html/feed 0 BBC rocks user content http://www.persuaders.co.uk/we-rock.html http://www.persuaders.co.uk/we-rock.html#comments Fri, 12 Feb 2010 11:29:47 +0000 admin http://persuaders.co.uk/new/?p=114 Mott the Hoople, Black Sabbath, Led Zeppelin, The Pretenders, Mike Oldfield, The Guillemots, Robert Plant, Underworld and Dodgy all have something in common.  They are all inextricably linked to Hereford and Worcester.

In designing this social media community website for the BBC we have created an interactive mapping application which traces forty years of the regions rich musical heritage. With amazing stories of rock legends playing small village pubs, sound bites pictures and video. User generated content is key and users are invited to share their stories and memories on the website. If you saw the Beatles play the Riverside Dancing Club in Tenbury Wells, The Rolling Stones at the Gaumont in Worcester or went to school with Kidderminster’s Robert Plant go to our website and add your stories.

]]> http://www.persuaders.co.uk/we-rock.html/feed 0 BBC spring clean your relationships http://www.persuaders.co.uk/spring-clean-your-relationships.html http://www.persuaders.co.uk/spring-clean-your-relationships.html#comments Tue, 12 Jan 2010 11:32:30 +0000 admin http://persuaders.co.uk/new/?p=119 We launched a creative online campaign, and website design for the BBC promoting their Spring Clean Your Relationships features on BBC local radio.  A series of animated advertising banners have been designed to drive traffic from local news, finance and lifestyle sites to BBC local radio websites.

On these BBC sites we have created an interactive quiz application in association with the counselling service Relate.  Based upon a series of animals that we designed and illustrated, the visitor answers a series of profiling questions to learn how they relate to others.

]]> http://www.persuaders.co.uk/spring-clean-your-relationships.html/feed 0 Love Rugby? http://www.persuaders.co.uk/rugby-world-cup.html http://www.persuaders.co.uk/rugby-world-cup.html#comments Mon, 11 Jan 2010 13:07:27 +0000 admin http://persuaders.co.uk/new/?p=90 Passionate about Rugby? go to www.bbc.co.uk/scrumv

A digital marketing campaign for BBC Sport Wales promoting the Rugby fan sites ScrumV and 606.  We designed several animated, geo location targeted banner adverts to run on national and local websites.

]]> http://www.persuaders.co.uk/rugby-world-cup.html/feed 0