In designing this social media community website for the BBC we have created an interactive mapping application which traces forty years of the regions rich musical heritage. With amazing stories of rock legends playing small village pubs, sound bites pictures and video. User generated content is key and users are invited to share their stories and memories on the website. If you saw the Beatles play the Riverside Dancing Club in Tenbury Wells, The Rolling Stones at the Gaumont in Worcester or went to school with Kidderminster’s Robert Plant go to our website and add your stories.

Due to the nature of the business there is a regular turnaround of staff. Staff induction to the business together with health and safety training is of vital importance but offers huge logistics issues.  Persuaders task was to create e- learning induction programmes that engages and motivates new employees to the business.

Insight

Almost all employees in this business are customer touch points and it’s critical that each employee represents the values of the business.  Understanding workplace health and safety issues, food and personal hygiene standards together with an insight into how to enhance a guests experience are of great importance.

Additionally further awareness into methods of generating additional sales is desirable.  New employees can span the spectrum in terms of age experience, education and social background.

Compliance is also critical issue and a facility was needed that may be called upon to prove that an employee has received the correct training

Solution
A series of dynamic rich media e- learning modules were created using Flash, together with a centralised learning management system that is capable of personalising the learning, tracking learner progress through each of the modules and printing out course completion certificates.

A bespoke modular script and learning journey was developed including voiceover,animation and interactivity.  A personal video from the managing director was also filmed to increase the emotional attachment of the new employee to the business and convey his vision for their role within the business.

Results
Since being deployed throughout the business thousands of staff have used the programme leading to greater time efficiency and fulfilling compliance procedures.  Staff are motivated and understand the aspirations of the business better.  They are  ultimately better trained in procedures and more knowledgeable and confident.

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